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Independent production studioFrance · Worldwide

Ideas, made
real.

APEIRONLAND IS A FRANCE-BASED PRODUCTION COMPANY BRINGING FASHION, IMAGE AND CULTURAL PROJECTS TO LIFE.

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Our point of view

We turn ambitious concepts into clear, tangible experiences. One local team, one line of communication, every detail considered.

What we do

Production,
without limits.

Strategy, people and logistics aligned around a singular creative vision.

01

Runway & Show

Creative coordination, venue sourcing, casting, technical direction and on-site production — from first sketch to final walk.

02

Showroom

Temporary and seasonal showrooms shaped around your collection, with a seamless guest, buyer and press experience.

03

Campaign Production

Photo and film production across France: crew, casting, locations, permits, logistics and post-production coordination.

04

Special Projects

Launches, presentations, installations and one-off cultural moments — produced with precision, discretion and local fluency.

Special Projects · 001

BOSIDENG 50TH
ANNIVERSARY GALA

Art direction, floral design and on-site execution, and the design, fabrication and installation of a bespoke art installation for Bosideng's 50th Anniversary International Gala.

Presented on 5 October 2026 at Salle Gustave Eiffel, inside the Eiffel Tower in Paris.

Scope
Art direction & spatial production
Date
5 October 2026
Venue
Salle Gustave Eiffel
Location
Eiffel Tower, Paris
Category
Anniversary Gala
Bosideng 50th Anniversary Gala entrance at the Eiffel Tower
Dining room art direction for the Bosideng anniversary gala at Salle Gustave Eiffel
Red and white floral tablescape for the Bosideng anniversary gala
Floral design and place setting detail at the Bosideng anniversary gala
Bespoke anniversary timeline art installation with floral composition
Detail of the Bosideng 50th anniversary art installation
Bosideng 50th anniversary gala backdrop and floral installation
BOSIDENG 50TH ANNIVERSARY · INTERNATIONAL GALASalle Gustave Eiffel · Eiffel Tower · ParisArt Direction · Floral Design & Execution · Art Installation Design & Production · Apeironland

Shows · 001

WARRIOR 1927

Event and runway production for Warrior 1927 SS27 at Bonjour Echoes, organised by Bonjour Brand in collaboration with TRANOÏ.

Presented in the Events section of the official Paris Fashion Week calendar.

Scope
Event & runway production
Event
Bonjour Echoes
Season
SS27
Location
Paris, France
Category
Official PFW Event
Warrior 1927 runway finale at Bonjour Echoes in Paris
Warrior 1927 burgundy runway look
Warrior 1927 yellow sportswear runway look
Warrior 1927 neutral polo and green shorts runway look
Warrior 1927 knitted vest runway look
Warrior 1927 layered beige sportswear runway look
Warrior 1927 lilac technical sportswear runway look
Warrior 1927 camel knit and white trousers runway look
Warrior 1927 grey logo polo and denim runway look
Warrior 1927 pale blue and burgundy runway look
WARRIOR 1927 SS27 · BONJOUR ECHOESOrganised by Bonjour Brand · In collaboration with TRANOÏEvent & Runway Production · Apeironland

Shows · 002

JUN BY YANGJUN

Event and runway production for JUN BY YANGJUN SS27 at Bonjour Echoes, organised by Bonjour Brand in collaboration with TRANOÏ.

Presented in the Events section of the official Paris Fashion Week calendar.

Scope
Event & runway production
Event
Bonjour Echoes
Season
SS27
Location
Paris, France
Category
Official PFW Event
JUN BY YANGJUN SS27 white embroidered runway look
JUN BY YANGJUN SS27 white floral runway look
JUN BY YANGJUN SS27 hand-painted white runway look
JUN BY YANGJUN SS27 ivory floral runway look
JUN BY YANGJUN SS27 chartreuse draped runway look
JUN BY YANGJUN SS27 fringed neutral runway look
JUN BY YANGJUN SS27 black jacquard runway look
JUN BY YANGJUN SS27 black layered runway look
JUN BY YANGJUN SS27 backstage portrait in chartreuse
JUN BY YANGJUN SS27 backstage floral portrait
JUN BY YANGJUN SS27 · BONJOUR ECHOESOrganised by Bonjour Brand · In collaboration with TRANOÏEvent & Runway Production · Apeironland

Shows · 003

RAXXY

Event and runway production for RAXXY SS27 at Bonjour Echoes, organised by Bonjour Brand in collaboration with TRANOÏ.

Presented in the Events section of the official Paris Fashion Week calendar.

Scope
Event & runway production
Event
Bonjour Echoes
Season
SS27
Location
Paris, France
Category
Official PFW Event
RAXXY SS27 white sculptural down runway look
RAXXY SS27 purple sculptural down runway look
RAXXY SS27 blue and pink quilted runway look
RAXXY SS27 brown and blue quilted runway look
RAXXY SS27 green circular quilted runway coat
RAXXY SS27 neutral geometric quilted runway look
RAXXY SS27 pastel quilted runway look
RAXXY SS27 black and white sculptural runway look
RAXXY SS27 · BONJOUR ECHOESOrganised by Bonjour Brand · In collaboration with TRANOÏEvent & Runway Production · Apeironland

Shows · 004

SHUXUAN G

Show production for SHUXUAN G, organised by Bonjour Brand in collaboration with TRANOÏ.

Listed in the Events section of the official Paris Fashion Week calendar.

Scope
Show production
Venue
Palais Brongniart
Location
Paris, France
Category
Show
SHUXUAN G runway finale in Paris
SHUXUAN G sculptural black runway look
SHUXUAN G black dress with sculptural mask
SHUXUAN G bronze sculptural runway look
SHUXUAN G black sculptural runway look
SHUXUAN G metallic bronze runway look with mirrored mask
SHUXUAN G shell-inspired runway look
SHUXUAN G sheer runway look
SHUXUAN G black veiled runway look
SHUXUAN G pleated bronze runway look with mirrored mask
SHUXUAN G draped ivory and bronze runway look
SHUXUAN G · Paris Fashion WeekOrganised by Bonjour Brand · In collaboration with TRANOÏProduction · Apeironland

Shows · 005

GRACE CHEN

Show production for GRACE CHEN, organised by Bonjour Brand in collaboration with TRANOÏ.

Listed in the Events section of the official Paris Fashion Week calendar.

Scope
Show production
Venue
Palais Brongniart
Location
Paris, France
Category
Show
GRACE CHEN runway presentation at Palais Brongniart
GRACE CHEN navy runway look
GRACE CHEN monochrome runway look
GRACE CHEN metallic tailored runway look
GRACE CHEN white runway look
GRACE CHEN black dress with embroidered jacket
GRACE CHEN black and white runway look
GRACE CHEN red lace runway look
GRACE CHEN red silk runway look
GRACE CHEN red satin runway look
GRACE CHEN · Paris Fashion WeekOrganised by Bonjour Brand · In collaboration with TRANOÏProduction · Apeironland

Shows · 006

HENGDI WANG

Show production for HENGDI WANG, organised by Bonjour Brand in collaboration with TRANOÏ.

Listed in the Events section of the official Paris Fashion Week calendar.

Scope
Show production
Venue
Palais Brongniart
Location
Paris, France
Category
Show
HENGDI WANG embellished silver runway look
HENGDI WANG sculptural white runway look
HENGDI WANG patterned monochrome runway look
HENGDI WANG purple sculptural runway look
HENGDI WANG purple and black runway look
HENGDI WANG multicolour runway look
HENGDI WANG black sculptural runway look
HENGDI WANG silver runway look
HENGDI WANG flowing white runway look
HENGDI WANG blue and green printed sculptural runway look
HENGDI WANG · Paris Fashion WeekOrganised by Bonjour Brand · In collaboration with TRANOÏProduction · Apeironland

Shows · 007

ASK

Show production for ASK, organised by Bonjour Brand in collaboration with TRANOÏ.

Listed in the Events section of the official Paris Fashion Week calendar.

Scope
Show production
Venue
Palais Brongniart
Location
Paris, France
Category
Show
ASK navy technical runway look
ASK green and white technical runway look
ASK layered white runway look
ASK translucent grey runway look
ASK olive quilted runway look
ASK lilac winter runway look
ASK grey down runway look
ASK black and white winter runway look
ASK orange and grey runway look
ASK black and white down runway look at Palais Brongniart
ASK · Paris Fashion WeekOrganised by Bonjour Brand · In collaboration with TRANOÏProduction · Apeironland

Shows · 008

ÉLÉGANCE ORIENTALE

Show production for a Shanghai-style fashion presentation initiated by Shanghai New World Group.

Featuring womenswear brand Xiu Niang and bespoke menswear house Peromon.

Scope
Show production
Venue
La Salon de Lumière
Location
Paris 9e, France
Format
Fashion presentation
Runway venue for Élégance Orientale in Paris
Xiu Niang yellow embroidered runway look
Xiu Niang red embroidered runway look
Peromon tailored runway look
Xiu Niang red floral runway look
Xiu Niang yellow and white runway look
Xiu Niang yellow silk runway look
Peromon blue tailored runway look
Peromon red tailored runway look
ÉLÉGANCE ORIENTALE · ParisInitiated by Shanghai New World GroupProduction · Apeironland

Shows · 009

CHUXIONG HERITAGE

A 35-look showcase bringing the 1,700-year heritage of Chuxiong Yi dress into a contemporary Paris presentation.

Styling, full backstage and dresser-team management, plus runway scenography design and on-site execution.

Scope
Styling · Backstage · Scenography
Format
35-look heritage fashion showcase
Location
Paris, France
Date
26 September 2024
Chuxiong Yi embroidered black and red runway look in Paris
Chuxiong Yi silver headdress and black runway look
Chuxiong Yi white embroidered runway look
Contemporary orange Chuxiong-inspired runway look

National coverage · CCTV News

CCTV News coverage of the Chuxiong heritage runway in Paris
Chuxiong runway look featured by CCTV News
CHUXIONG INTANGIBLE HERITAGE · Paris Fashion WeekImages · Chuxiong Prefecture Publicity DepartmentCCTV ↗ · People's Daily ↗

Retail · 001

BOSIDENG AREAL

Retail operations for the AREAL by Kim Jones pop-up at Galeries Lafayette Paris Haussmann.

Staff recruitment and onboarding, end-to-end inventory control, in-store management optimisation, and structured sales feedback throughout the activation.

Scope
Staffing · Training · Retail operations
Venue
Galeries Lafayette Haussmann
Location
Paris, France
Dates
15 January — 9 February 2026
Bosideng AREAL by Kim Jones campaign across Galeries Lafayette Paris
Official view of the Bosideng AREAL pop-up at Galeries Lafayette
AREAL by Kim Jones collection merchandising at the Paris pop-up

On-site documentation

Bosideng fashion display in a Galeries Lafayette street window
Full Bosideng AREAL pop-up space at Galeries Lafayette Paris
Bosideng AREAL digital window installation along Galeries Lafayette
BOSIDENG AREAL BY KIM JONES · ParisOperations · ApeironlandImages & coverage · Crash Magazine ↗

Showroom · 001

GUVET NGD LAB

Paris showroom launch and collection presentation for GUVET's NGD Lab.

Showroom scenography, runway production and model-led static presentation.

Scope
Scenography · Runway · Model presentation
Format
Showroom launch & collection preview
Location
Paris, France
Date
28 September 2023
Models presenting GUVET outerwear at the opening of the Paris NGD Lab
Sculpted scenography inside the GUVET Paris showroom
Model-led static presentation inside the GUVET Paris showroom
Designer Burak Uyan during the GUVET showroom presentation in Paris
GUVET NGD LAB · ParisProduction · ApeironlandImages & project information · GUVET ↗

Campaign · 001

CELLO SONATA

Campaign production for CELLO SONATA's Spring / Summer 2025 collection.

A soft study of movement, colour and texture, carried from the campaign image into the brand's physical space.

Scope
Campaign production
Season
Spring / Summer 2025
Location
Paris, France
Category
Fashion campaign
CELLO SONATA Spring Summer 2025 campaign displayed across the brand exterior
CELLO SONATA campaign imagery installed on the studio facade
CELLO SONATA Spring Summer 2025 pink draped look
CELLO SONATA Spring Summer 2025 layered pink dress
CELLO SONATA Spring Summer 2025 bronze dress campaign portrait
CELLO SONATA Spring Summer 2025 bronze dress campaign image
CELLO SONATA · SS25Fashion campaign · ParisProduction · Apeironland

Campaign · 002

CELLO SONATA

Campaign production for CELLO SONATA's Autumn / Winter 2025 collection.

Photographed across Paris, framing the collection through stone, sculpture and sharply cut natural light.

Scope
Campaign production
Season
Autumn / Winter 2025
Location
Paris, France
Category
Fashion campaign
CELLO SONATA Autumn Winter 2025 campaign diptych photographed in Paris
CELLO SONATA Autumn Winter 2025 embroidered brown jacket campaign portrait
CELLO SONATA Autumn Winter 2025 campaign look on Paris stone steps
CELLO SONATA Autumn Winter 2025 checked dress campaign portrait in Paris
CELLO SONATA · AW25Fashion campaign · ParisProduction · Apeironland

How we work

Calm behind
the scenes.

01

Listen

We clarify the ambition, context, audience and non-negotiables.

02

Shape

We build the right team, timeline and production architecture.

03

Make

We coordinate every moving part and stay present through delivery.

Have a project in mind?

Let's make
it happen.

studio@apeironland.com ↗

Based in France
Available worldwide

Runway · Showroom · Campaign
Events · Special projects